3
Book trailer examples & How to make a book trailer
Read our guide on how to make a stunning book trailer for your new book.
November 15, 2022
8 minute reading
book trailer
Who knew staying in meant going back to print books for a cerebral escape? Since the start of 2020, print book sales rose by more than 8.9%. This is a surprise, given that most consumers are now glued to their smart phones.
However, avid readers are significantly increasing their consumption of books. About 825.7 million in print books alone were sold in the U.S. during 2021, and the U.S. books industry is expected to earn $30 billion by 2025. E-books also continue to be popular across ages, with over $4 billion more revenue in 2020 compared to the previous year.
Why Create a Book Trailer?
First, it's highly versatile; you can use the book traileron your social media platforms or during your book signing and other media events.
Second, a book trailer can generate easier recall for your published work. With it the viewer has a condensed knowledge of what the book is about and who the author is. This makes it more likely for them to notice the book while browsing at the bookstore.
Platforms like YouTube have added a featurewhere creators can upload a video to be featured on the Premiere landing page before the main event. So, if you have a book launch scheduled, you can build hype by showing a book trailer ahead of the release. Add to this the option of placing the book trailer as a paid targeted ad and you’d get multiple uses for your book trailer.
Third, your captive audience spend so much time on the internet. Marketing your book across online platforms get you the reach, engagement, and sales potential. Videos make up an overwhelming 82% of all internet traffic worldwide. That speaks to how much users consume video content when logging online.
Book Trailer Examples
Here are book trailer examples worth examining as you formulate what type of tone, style, and details you would want to incorporate in your own concept:
Find book trailer production services by freelance video experts
Text-based Trailer
This bookteaser for the book, Watching You, by Lisa Jewell features quick shots, graphic background, and text. It does not have any famous faces, narration, and budget-busting shoots, but the editing and tone are well introduced in the video; what viewers get is a mix of suspense and intrigue.
Trailer with Seamless Editing
Book trailers don’t necessarily need actors and actual shoots. You can use graphics and powerful narration to convey the main plot. The high-quality narration, music, and cohesive look of the graphics shown here on Everless by Sarah Holland makes the mysterious theme something that fans can look forward to. This type of trailer would allow you from the steeper costs hiring talents and renting shoot locations would incur.
Book Trailer Best Practices
Book trailers need to strike a balance between providing a clear idea of what the book is about and still being intriguing—they shouldn’t give too much away. If you're planning to conceptualize one, make sure that it has the following elements:
A synopsis that brings the genre tone on the spot. It should be brief and captivating without giving away important twists.
Soundtrack that aligns with the genre. Videos have that edge of including music, so pick a winning tune, and make sure the sound effects (if you're showing part of the plot) is high-quality.
The right length. Research says that it only takes about 8 seconds of attention span for online content. Online users are bombarded with ads, infomercials, images, and more. There's only so much you can remember in a few hours of browsing on the internet. Video content commands a bit longer attention. People on average view a single internet video for about 2.7 minutes and then move on. The good news here is that more than half (59%) prefer to watch a video than read text, where both are available.
Quality audio. Book trailers are video content, but you can’t take audio quality for granted as well. It impacts the viewer because you enrich the tone, narration (quoted from the book), and the plot of the trailer. You could include voiceover in the video, but make sure the voiceover talent has experience. After all, it’s like acting where you need to evoke the right feeling. Consider hiring a professional sound editor to make the audio as clean and natural as possible.
Soften your CTA. Book trailers need to have a CTA at the end of it, but you could opt for saying, “Find out more” or, “Available wherever books are sold”, to name a few. In short, don’t be heavy-handed with selling. Otherwise, the book trailer just becomes another marketing ploy and loses the artistic and entertainment payoff it could provide. The book trailer ending should convince viewers to buy, or at least learn more about the book.
Find book trailer production services by freelance video experts
I will create a 4k cinematic book trailer video
I will produce a captivating cinematic book trailer
I will create childrens book trailer video for your book
I will create a cinematic book trailer
I will create an amazing book video trailer for amazon and more
I will create cinematic movie style promotional trailer for book novel cover reveal
I will create an awesome cinematic book trailer promo for you
I will create a stylish book trailer for your novel
I will create an amazing book trailer
I will create an author spotlight about your newly published book
I will make top notch cinematic commercial book trailer
I will create stunning book trailer video, captivating ebook promo video, flipbook
See all
Book Trailer Budget
An affordable book trailer is concise but with enough info to get the book title, concept, and launch date out there. Depending on your preference, book trailers could cost $5000 up to $10,000 per video. It's a wide range that can accommodate every author's budget.
Here is an example of a book teaser with minimal budget requirements, using Joyce Carol Oates' Hazards of
Comments
Post a Comment